![]() ![]() My accounting background is one that tends to lead me to believe that simplicity, clarity, and accuracy are all you really need, but the reality is, if your message isn't interesting, your audience will never really hear how clear, concise, and credible it is. However, the one thing I had missed was to ensure not only your message was clear, concise, and credible, but interesting, attention-grabbing, and memorable. I like to say, you have small words to communicate big thoughts effectively and efficiently. To me, sales messages are a bit like poetry. For years, my mantra on sales messages has been that they must be clear, concise, and credible. To be clear, sales messaging includes sales phone scripts, one-on-one personal visits, emails, and presentations. Today, we are going to talk about sales messaging. It is our mission and goal to help community bankers create and grow revenues through the utilization and implementation of some key practical tools. Or developing fine-tuned sales messaging that is clear, concise, and credible. Consequently, creating revenues is becoming my singular purpose with BankBosun, whether it be through improving your public speaking with help from my actor colleague Chris Carlson at Narrative Pros or using our tactical ecosystem marketing strategy to produce your own syndicated podcast and develop new customers and centers of influence, guaranteed. ![]() Everybody else is responsible for ensuring that these revenues generate profits for the company. In my mind, the creation of revenues is first and foremost the primary duty of the chief executive of a company. Those are expenses to us and revenues to them. If we like those ideas, we have to pay for them. Expenses on the other hand, are revenue ideas created by others. We offer it to others, some purchase the idea, and shazam. Sometimes from nothing, sometimes from just an idea or a vision. Revenues really are the only thing that businesses create, like an artist from Greenfield. Some have asked me, why the word creating? Well, it's simple. Absent high-quality revenues and revenue growth, it becomes very challenging to deal with the other two. While risk and regulation threats are key and critical forces to consider when managing your bank, revenue threats and revenue opportunities are what really gets me excited and jazzed. As most of you listeners know, BankBosun and I as CEO are committed to helping community banks navigate risk and discover reward in a sea of risk, regulation, and revenue threats. This is Kelly Coughlin, CPA and CEO of BankBosun. On the podcast, Kelly interviews key executives in the banking ecosystem to provide bank C suite officers, risk management, technology, and investment ideas and solutions to help them navigate risks and discover reward. Kelly brings over 25 years of experience with companies like PWC, Lloyds Bank, and Merrill Lynch. He is the host of the syndicated audio podcast,. Kelly Coughlin is a CPA and CEO of BankBosun, a management consulting firm helping bank C Level Officers navigate risk and discover reward. ![]() But tell me a story and it will live in my heart forever.”Īnd now your host. Kelly lives in Edina, MN.Īn old Native American Proverb: “Tell me the facts and I’ll learn them. Kelly earned his undergraduate degree (BA) from Gonzaga University and a master’s degree in business administration (MBA) from Olin Graduate School of Business at Babson College in Wellesley, MA. On the podcast Kelly interviews key executives in the banking ecosystem to provide bank C suite officers, risk management, technology, and investment ideas and solutions to help them navigate risks and discover rewards. ![]() BankBosun provides relevant ideas and solutions clearly, concisely and credibly to better enable them to navigate risk and discover reward. BankBosun Podcast | Banking Risk Management | Banking Executive PodcastBankBosun is a biweekly syndicated audio program that provides the multi-tasking bank C-suite officers ideas and solutions from key executives from all types of businesses operating in the banking ecosystem. ![]()
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